4. Best Use of Brand Ambassadors from Sport
ABOUT THIS CATEGORY
To be entered by an organisation that utilises ambassadors as a core piece of their marketing. The use of ambassadors can be in relation to a specific project or organisation as a whole.
To be entered by an organisation that utilises ambassadors as a core piece of their marketing. The use of ambassadors can be in relation to a specific project or organisation as a whole.
JUDGING CRITERIA
- Evidence that using ambassadors has created a lasting connection between consumers and the brand.
- Innovative use of ambassadors that differentiates from competitors.
- Evidence of cost effective use and return on investment.
- Demonstrate measurable impact for the organisation, partners, and its consumers.