CATEGORIES

Categories 1 – 8, 10 and 13 are available for public entry below.
Entries must be limited to a word count of 1000 words and two attached photos to showcase the work. This is to standardise the applications received and make the entries manageable for all judges.

1. Best Sports Marketing Campaign

* This category is open for Public Entry

About this category
To be entered by an organisation which has sport at the heart of its content, and which utilizes commercial partnerships and activations, where relevant to drive forward the reach and achieve business objectives.

Judging criteria

  • Evidence that it has created and maximised engagement with its own audience
  • Differentiation from their competitors
  • Demonstrate measurable impact for the organisation, partners, and its consumers

2. Best Use of Communication platforms in Sport

* This category is open for Public Entry

About this category
To be entered by an organisation which has sport at the heart of its digital content. This award is to recognise innovative and clever use of communications platforms to stand out from the digital crowd.

Judging criteria

  • Evidence that it has created its own audience, forming a digital community of sport fans in the process
  • Differentiation from their competitors
  • Demonstrate measurable impact for the organisation, partners, and its consumers
  • Digital community is present/managed in Ireland or was created in Ireland. However, information submitted does not necessarily have to relate to work undertaken within Ireland.

3. Best Sports Participation Campaign

* This category is open for Public Entry

About this category
This is a category that can be entered by a governing body, rights holder, LSP or brand that has worked towards promoting sport within society and has achieved their objectives. Campaign of the Year will be judged on performance throughout the year.

Judging criteria

  • A major campaign that excels in creativity, execution, strategy and timing.
  • A campaign that connects with the consumer over a targeted period of time.
  • Evidence of integration across multiple marketing disciplines where appropriate.
  • Delivery of content that targets and engages with the designated target audience.
  • Implementation of an integrated measurement and evaluation system.
  • Evidence of return on investment/objectives and effective use of budget.

4. Best Use of Brand Ambassadors from Sport

* This category is open for Public Entry

About this category
To be entered by an organisation that utilises ambassadors as a core piece of their marketing. The use of ambassadors can be in relation to a specific project or organisation as a whole.

Judging criteria

  • Evidence that using ambassadors has created a lasting connection between consumers and the brand.
  • Innovative use of ambassadors that differentiates from competitors.
  • Evidence of cost effective use and return on investment.
  • Demonstrate measurable impact for the organisation, partners, and its consumers.

5. Best Initiative to Promote Women in Sport (The 20×20 award)

* This category is open for Public Entry

About this category
The 20×20 campaign aims to champion Irish females who are active in sport at any level. This award is for an individual or a group who have demonstrated continued commitment to growing women’s participation and made an impact either locally or nationally in 2018.

Judging criteria

  • Evidence of commitment to growing female participation in their chosen sport or physical activity.
  • Evidence of sustainable growth in female participation within the club/team.
  • Demonstrate long term vision with regard to increasing female participation in any form – umpire, referee, coach, athlete, participant.

6. Special Award for Inclusive Sport Initiative

* This category is open for Public Entry

About this category
Open to any organisation either within the sport industry, or is using sport as a vehicle, which promotes the diversity and inclusion agenda to improve business performance. This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, venues and more, for internal or external-facing work.

Judging criteria

  • Prioritise diversity and inclusion through their own programmes or as part of external projects.
  • Understanding that new ideas, creativity, innovation and success come by including different perspectives and experiences.
  • Demonstrate how diversity and inclusion has played a key role in a number of ways such as, but not limited to, events, governance or campaigns.
  • Delivery of content that targets and engages with the designated target audience.
  • Impact on the organisation’s workforce, impact on the organisation’s consumers and/or the sport it serves, or sport as a whole via campaign/movement-led work.

7. Local Sports Partnership Initiative of the year

* This category is open for Public Entry

About this category
This award shall reward the best initiative that promotes physical activity and/or community engagement carried out by a Local Sports Partnership in Ireland.

Judging criteria

  • Evidence that the initiative addressed a need, solved a problem and/or seized an opportunity.
  • Evidence of an effective communication strategy around the initiative.
  • Overall impact the initiative had/will have on the community.
  • Effective use and adherence to budget.

8. National Governing Body of the year

* This category is open for Public Entry

About this category
This award shall recognise the national governing body – be it small, medium or large – for an outstanding performance over the course of the last 12 months, be it from the good governance perspective or promotion of the sport and its benefits.

Judging criteria

  • Evidence of progress on the sporting front.
  • Evidence of carrying out successful campaigns.
  • Evidence of good governance.
  • Evidence of contributing to the promotion of sport as a whole and its benefits in Ireland.

9. Jimmy Magee FIS/ASJI Sports Coverage of the Year

* This category is closed for entry and is managed externally.

Entries are not invited as winner will be selected by independent sports professionals who keep a close eye on the breadth of Irish media coverage in the course of their work.

  • The award covers all media forms (Print, Broadcast (radio and TV), Online and Photography) and judges will select the award winner on the basis of:
  • the quality and impact of a single photo/written work/broadcast/commentary in a niche and emerging sport or ;
  • consistent depth of quality across a series of photos/written works/broadcast/commentaries covering niche and emerging sports.

Sub judges group:
Kelli O’Keeffee (MD Teneo Ireland)
Ryan Bailey (IRFU Media/Communications Officer)
Oisin Langan (Account Director Wilson Hartnell)

10. Best Sustainability Initiative

* This category is open for Public Entry

About this category
This award serves to recognise a brand or organisation that has recognised the importance of environmental sustainability in the work that they do. Whether through a specific programme/initiative or the organisation itself this award will highlight activities that support the importance of environment sustainability in the sporting sector.

Judging criteria

  • Evidence of action/change in the organisation relating to environment sustainability.
  • Evidence of an innovative approach to a programme or initiative to make it more environmentally sustainable.
  • Evidence of long term plans to continue to innovate in the area of environmental sustainability.

11. Sports business of the Year

* This category is decided by this years judges.

About this category
This award serves to recognise a sporting initiative that has sustainable participation at its core. The initiative should focus on the long term retention of an audience/participation group and how remaining involved is sustainable over the life of the participants and/or continued sustainable increase in the growth of the initiative.

Judging criteria

  • Evidence of action to ensure programme will see sustainable growth over at least a three year period.
  • Evidence of interaction with participants to show long term engagement with the programme.
  • Evidence of resource steps taken to ensure long term life of programme.

12. Sports business of the Year Established

* This category is decided by this years judges.

About this category
To reward sustained excellence by an established sport business on the island of Ireland that has delivered innovation, growth, adaptability and leadership in the industry by delivering over a period of time.

Judging criteria

  • Evidence of commitment to innovation and continuous investment and expansion that has delivered growth in revenue, operating income, employment and/or overall performance.
  • Demonstrate engagement with and impact on the sport sector.
  • Overall performance and development.
  • Trading for more than 3 years.
  • Demonstrate long-term vision with regard to sustainable business growth, job creation and adaptation.

13. Best Sporting Innovation of the year

* This category is open for Public Entry.

About this category
This award shall recognise the biggest innovation in Irish sport. This could be a product, service, new use of technology or even a rule change. This innovation has proven to be beneficial, and had positive impact to the sport.

Judging criteria

  • Evidence that the innovation addresses a need, solves a problem and seizes an opportunity to create an opportunity for a group/audience.
  • Evidence of an effective communication strategy around the innovation.
  • The immediate and likely longer-term impact the innovation has on sport and/or society as a whole.

14. Best Sports Event of the year

* This category is decided by this years judges.

About this category
In this category we are looking for the best sports event held on the island of Ireland. This event will have impacted the Irish Economy, and ultimately has created brand awareness and value for the sport itself.

Judging criteria

  • The impact of the event on the local/national economy.
  • Media opportunities generated for Ireland internationally.
  • Creation of brand awareness of the sport in Ireland.
  • Community/local initiatives delivered as a direct result of the holding of the event in Ireland.
  • Generated a return on investment/objectives for partner organisations.

15. Best Sports Sponsorship of the year

* This category is decided by this years judges.

About this category
This category is to reward a successful and sustained sponsorship or commercial partnership of a sporting event, competition, federation, team or individual. In this category we are looking for evidence that the objectives set out were delivered, specifically in terms of participation/attendance numbers. Brand awareness or sport promotion.

Judging criteria

  • Evidence of a track record of supporting the team, federation or individual in question.
  • Evidence of a well-executed campaign that boosted the sporting event, federation or competition’s profile.
  • Evidence of delivery on commercial objectives behind the sponsorship.
  • Positive return on investment/objectives.

16. Outstanding Contribution

* This category is decided by this years judges.

This award will recognise an individual for their outstanding contribution to Irish sport over the course of their lives. Suggestions/nominations for this award are open to the general public and are welcome. The winner of this category will be picked by the Irish Sport Industry Awards Judges.