CATEGORIES

A total of 12 awards will be announced at the ceremony, touching on the diverse elements that comprise the sports industry. The deadline for entries is Monday, February 12th 2018. 3PM SHARP.
All awards will be judged on performance between January 2017 to January 2018.
The categories and the criteria to be assessed by the Judging Panel are set out below:

1. Digital Engagement Community of the Year

ABOUT THIS CATEGORY

To be entered by a Consumer facing organisation which has sport at the heart of its content, and which utilizes commercial partnerships and activations, where relevant to drive forward the reach and achieve business objectives.

JUDGING CRITERIA

  • Evidence that it has created its own audience, forming a digital community of sport fans in the process
  • Differentiation from their competitors
  • Demonstrate measurable impact for the organisation, partners, and its consumers
  • Digital community is present/managed in Ireland, or was created in Ireland. However, information submitted does not necessarily have to relate to work undertaken within Ireland.

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2. Diversity and Inclusion Award

ABOUT THIS CATEGORY

Open to any organisation either within the sport industry, or is using sport as a vehicle, which promotes the diversity and inclusion agenda to improve business performance. This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, venues and more, for internal or external-facing work.

JUDGING CRITERIA

  • Prioritise diversity and inclusion through their own programmes or as part of external projects
  • Understanding that new ideas, creativity, innovation and success come by including different perspectives and experiences
  • Demonstrate how diversity and inclusion has played a key role in a number of ways such as, but not limited to, events, governance or campaigns
  • Evidence of improved business performance and positive effect on diversity/ inclusion
  • Impact on the organisation’s workforce, impact on the organisation’s consumers and/or the sport it serves, or sport as a whole via campaign/movement-led work

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3. Campaign or Program of the Year

ABOUT THIS CATEGORY

This is a category that can be entered by a governing body, rights holder, LSP or brand that has worked towards promoting sport within society and has achieved their objectives. Campaign of the Year will be judged on performance throughout the year.  

JUDGING CRITERIA

  • A major campaign that excels in creativity, execution, strategy and timing
  • A campaign that connects with the consumer over a targeted period of time
  • Evidence of integration across multiple marketing disciplines where appropriate
  • Delivery of content that targets and engages with the designated target audience
  • Implementation of an integrated measurement and evaluation system
  • Evidence of return on investment/objectives and effective use of budget

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4. Governing Body of the Year

ABOUT THIS CATEGORY

This award shall recognise the national governing body – be it small, medium or large – for an outstanding performance over the course of the last 12 months, be it from the good governance perspective or promotion of the sport and it’s benefits.

JUDGING CRITERIA

  • Evidence of progress on the sporting front
  • Evidence of carrying out successful campaigns
  • Evidence of good governance
  • Evidence of contributing to the promotion of sport as a whole and its benefits in Ireland

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5. Local Sports Partnership of the Year

ABOUT THIS CATEGORY

This award shall reward the best initiative that promotes physical activity and/or community engagement carried out by a Local Sports Partnership in Ireland.

JUDGING CRITERIA

  • Evidence that the initiative addressed a need, solved a problem and/or seized an opportunity
  • Evidence of an effective communication strategy around the initiative
  • Overall impact the initiative had/will have on the community
  • Effective use and adherence to budget

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6. Sports Event of the Year

ABOUT THIS CATEGORY

In this category we are looking for the best sports event held on the island of Ireland. This event will have impacted the Irish Economy, and ultimately has created brand awareness and value for the sport itself.

JUDGING CRITERIA

  • The impact of the event on the local/national economy
  • Media opportunities generated for Ireland internationally
  • Creation of brand awareness of the sport in Ireland
  • Community/local initiatives delivered as a direct result of the holding of the event in Ireland
  • Generated a return on investment/objectives for partner organisations

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7. Best Commercial Partnership

ABOUT THIS CATEGORY

This category is to reward a successful and sustained sponsorship or commercial partnership of a sporting event, competition, federation, team or individual. In this category we are looking for evidence that the objectives set out were delivered, specifically in terms of participation/attendance numbers. Brand awareness or sport promotion.

JUDGING CRITERIA

  • Evidence of a track record of supporting the team, federation or individual in question
  • Evidence of a well-executed campaign that boosted the sporting event, federation or competition’s profile
  • Evidence of delivery on commercial objectives behind the sponsorship
  • Positive return on investment/objectives

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8. The Jimmy Magee Award for Sports Journalist of the Year

ABOUT THIS CATEGORY

This category rewards exceptional journalism, column in whatever form, that provides a generally unseen insight or perspective on a sports-related subject but not a sports event itself.

JUDGING CRITERIA

  • Demonstrates exceptional understanding of the subject matter
  • Ability to educate and engage target audience
  • Level and strength of audience reaction
  • Impact of the piece

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9. Sports Business of the Year

ABOUT THIS CATEGORY

To reward sustained excellence by an established sport business on the island of Ireland that has delivered innovation, growth and leadership in the industry by creating a product or service which is truly original and addressing a gap in the market.

JUDGING CRITERIA

  • Evidence of commitment to innovation and continuous investment and expansion that has delivered growth in revenue, operating income, employment and/or overall performance
  • Demonstrate engagement with and impact on the sport sector
  • Overall performance and development of the business over a short period of time
  • Trading more than 12 months
  • Demonstrate long-term vision with regard to sustainable business growth and job creation

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10. Sports Media Outlet of the Year

ABOUT THIS CATEGORY

This category is open for entry to print, digital, broadcast, streaming or other media that has brought sport and sporting insight to the public this year.

JUDGING CRITERIA

  • Demonstrate excellence in the presentation of sport or sporting insight.
  • If applicable, show the use of a range of media platforms to drive public engagement.
  • Show evidence of unique or different angles to tell the story of sporting individuals or teams, and their endeavors to succeed.
  • Show evidence of efforts to promote a greater understanding or interest in sport.
  • Demonstrate a commitment to minority sports, women’s sport, and youth categories.
  • Demonstrate an ability to deliver insight, promote debate, and act as an influence for positive change in sport and society.

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11. Sporting Innovation of the Year

ABOUT THIS CATEGORY

This award shall recognise the biggest innovation in Irish sport. This could be a product, service, new use of technology or even a rule change. This innovation has proven to be beneficial, and had positive impact to the sport.

JUDGING CRITERIA

  • Evidence that the innovation addresses a need, solves a problem and seizes an opportunity to create a new market or industry
  • Evidence of an effective communication strategy around the innovation
  • The immediate and likely longer-term impact the innovation has on sport and/or society as a whole

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12. Outstanding Achievement / Contribution by an Individual to Irish Sport

ABOUT THIS CATEGORY

This award will recognise an individual for their outstanding contribution to Irish sport over the course of their lives. Suggestions/nominations for this award are open to the general public . The winner of this category will be picked by the Federation of Irish Sport Judges. button_New_entry