Campaign or Program of the Year

ABOUT THIS CATEGORY

This is a category that can be entered by a governing body, rights holder, LSP or brand that has worked towards promoting sport within society and has achieved their objectives. Campaign of the Year will be judged on performance throughout the year.

 JUDGING CRITERIA

  • A major campaign that excels in creativity, execution, strategy and timing
  • A campaign that connects with the consumer over a targeted period of time
  • Evidence of integration across multiple marketing disciplines where appropriate
  • Delivery of content that targets and engages with the designated target audience
  • Implementation of an integrated measurement and evaluation system
  • Evidence of return on investment/objectives and effective use of budget

03. Campaign or Program of the Year

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