Best use of social media by an organisation
ABOUT THIS CATEGORY
To be entered by a Consumer facing organisation or a sporting body which has sport at the heart of its content, and which utilizes commercial partnerships and activations, where relevant to drive forward the reach and achieve business objectives.
- Evidence that it has created its own audience, forming a digital community of sport fans in the process
- Differentiation from their competitors / other sports
- Demonstrate measurable impact for the organisation, members / partners / consumers.
- Digital community is present/managed in Ireland, or was created in Ireland. However, information submitted does not necessarily have to relate to work undertaken within Ireland.