Best programme/campaign to increase sporting participation


This is a category that can be entered by a governing body, rights holder, LSP or brand that has worked towards promoting sport/participation in sport within society and has achieved their objectives. Campaign of the Year will be judged on performance throughout the year.


  • A major campaign that excels in creativity, execution, strategy and timing
  • A campaign that connects with the consumer over a targeted period of time
  • Evidence of integration across multiple marketing disciplines where appropriate
  • Delivery of content that targets and engages with the designated target audience
  • Implementation of an integrated measurement and evaluation system
  • Evidence of return on investment/objectives and effective use of budget

02. Best programme/campaign to increase sporting participation

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