Best Commercial Partnership in Sport

1. Best Commercial Partnership in Sport - 2026

CATEGORY 1

DESCRIPTION
Entries for this category should be submitted by a member organisation of the Federation of Irish Sport (i.e., the stakeholder) which utilises a commercial partnership(s) and activations, where relevant to drive forward the reach of their sport, promote shared values and achieve business objectives. This can be a joint entry with the support/contribution of the commercial partner or promotional agency.

JUDGING CRITERIA
- Demonstrate that the partnership has created and maximised engagement with its own audience and that of the commercial partner, with evidence of mutual benefits and shared goals.
- Differentiation from their competitors, originality, and uniqueness of the initiative/campaign.
- Demonstrate measurable impact on the sporting organisation, the commercial partner, and its consumers. Please provide any relevant metrics in relation to audience reach, growth, return on investment and clarity of partnership roles and responsibilities.

  • Please attach supporting evidence in a Powerpoint presentation saved and upload in pdf format. Please contain no more than 5 slides. The presentation may include images, infographics, short video clips (max. 2mins) and relevant statistics to support the nomination. There should be no more than 120 words in the powerpoint.
    Drop files here or
    Max. file size: 256 MB.