Best Initiative to Promote Diversity, Equality, & Inclusivity in Sport & Physical Activity

4. Best Initiative to Promote Diversity, Equality, & Inclusivity in Sport & Physical Activity

CATEGORY 4

DESCRIPTION
Open to any organisation or enterprise either within the sport industry, or is using sport as a vehicle, which promotes the diversity, equality, and inclusion agenda to improve business performance and/or increased engagement and participation in sport and physical activity. This award can be entered by agencies, brands, broadcasters, events, national governing bodies, local sports partnerships, leagues, rights holders, teams, venues and more, for internal or external-facing work.

JUDGING CRITERIA
Demonstrate a strategic goal to prioritise diversity, equality, and inclusion through their own programmes or as part of external projects. Understanding that new ideas, creativity, innovation, and success come by including different perspectives and experiences. Demonstrate how diversity, equality and inclusion have played a key role in a number of ways such as, but not limited to, events, governance, or campaigns. Delivery of content that targets and engages with the designated target audience. Impact on the organisation’s workforce, impact on the organisation’s members/consumers and/or the sport it serves, or sport as a whole via campaign/movement-led work.